First Rate Announces Market-Focused Alignment with Management Structure Changes | News

In response to industry growth and strategic innovation, First Rate is implementing six strategic market goals while aligning six new members of the leadership team.

ARLINGTON, TX, May 3, 2022 /PRNewswire-PRWeb/ — First Rate, a leading provider of financial services solutions for the wealth management industry, today announced a corporate change to align with the market, focusing focusing on individual markets, including trusts/banks (3), brokers, institutions and alternative asset management. Market alignment leads to a renewed focus on anticipating and responding to unique needs from a singular perspective with new executive leadership. This change will better position the company to achieve specific growth objectives while ensuring the continuity of strong leadership in all business areas.

“First Rate has been in business for thirty years, and there is a natural need to move forward to anticipate growth,” said Craig Wietz, President of First Rate. “Strategically aligning our lines of business to be market-driven enables us to build teams and service models that better support the use of our products while delivering greater value to our customers. and leads.”


Alex SermanCIPM, was appointed Managing Director of the banking and fiduciary market with more than $10 billion in assets under management. Since 2016, Serman has held key client-facing positions in the wealth management organization to help build and sustain relationships and opportunities. In 2020, Serman received his Certificate in Investment Performance Measurement (CIPM) and in 2022 he obtained his CFA Institute certification in ESG investing. To learn more, click here.

Jon BeadlesCFA, CIPM, was appointed Managing Director of the banking and fiduciary market between $5 billion10b in assets under management. Since 2008, Beadles has played a few roles within First Rate, including building a network of promoters in our customer base and most recently leading the community trust group. Beadles is highly regarded as an expert-level analyst and client relationship manager in the area of ​​investment performance and maintains a CFA and CIPM designation. Learn more here.

Rachel Guy was appointed General Manager of the Banking and Fiduciary Market with less than $5 billion in assets under management. Since joining First Rate in 2013, Guy has held many different customer service roles where she was responsible for after-sales services including implementations and renewals. His experience in meeting client expectations and understanding their current and future needs has enabled him to make a strategic transition to Manager of Growth and Strategic Direction. Learn more here.

Emilie Traxler was appointed Managing Director of the Institutional Group focused on foundations/endowments, pension plans, asset managers, registered investment advisers and strategic partnerships in these respective markets. Since joining First Rate in 2010, Traxler has primarily worked on the marketing and sales side of the organization, building and redefining the company’s 2020 growth organization and strategically implementing a sales approach market-centric before the business alignment model. As an institutional leader, she focuses on building First Rate’s technology stack to provide each business with a unique set of solutions and services. In 2022, Traxler was accepted into the elite organization Chief, a private membership network focused on connecting and supporting female leaders. Learn more here.

Rob Bethman was appointed managing director of the brokerage group. As First Rate’s 10th employee in 1998, Bethmann has held several positions within the organization, most recently as General Manager of Professional Services. Since late 2013, Bethmann has led a strategic effort to help support and build a sustainable service model in Hyderabad, India that will one day allow First Rate to operate 24/7. Learn more here.

Kate Baird was appointed Managing Director of the Alternative Assets Group. With over three decades in the fintech space, Baird brings her business acumen to her newly appointed position. After acquiring First Rate Vantage last year, the alternative asset space has become a big growth area for First Rate. Baird’s longevity and experience leading and growing a business made the transition to alternative investments a natural turn. Baird will provide strategic direction and executive leadership in the venture capital, private equity and real estate market segments. Learn more here.


As part of the new market shift, there are two other areas of the organization that will have a management adjustment, including First Rate Global, previously led by Deborah Repakand First Rate Professional Services, previously managed by Rob Bethman.

Grayson Greer was appointed Global Group Managing Director. Since starting at First Rate in 2018, Greer has played a pivotal role in bringing new solutions to market through our business development and marketing teams. In First Rate Global, Greer will primarily focus on expanding brand positioning, creating lead generation, and introducing First Rate solutions and culture to new market regions. Best-in-class solutions such as aggregation, investment performance, reporting and analytics have helped create opportunities to serve wealth management firms around the world. In this role, Greer will oversee prime offices in the UK and Singapore regions and manage the creation of new business areas outside of the US home market.

Nayan Madhamshettiwar, CPA, CFA, has been appointed Managing Director of the Professional Services Group. With over 15 years of experience in technology leadership positions, Madhamshettiwar will oversee the development and deployment of digital wealth management experiences and industry-leading insights around First Rate’s core investment performance services, reporting and data aggregation.

Check out our blog for more information on First Rate’s market alignment, newly appointed GMs and next steps for Deborah Repak as she continues her journey to First Rate.

Contact First Rate for more information.


First Rate exists to help wealth management firms grow and prosper as managers of their clients’ investments. Our reporting solutions help financial companies create absolute transparency while enabling investors to simplify and better understand their financial world.

Through First Rate’s holistic view of engagement, we deliver adaptable, tailored solutions that nurture long-term relationships. With a proven track record comprising over 25 years of experience, our consistent focus on meeting the diverse needs of our partners is unmatched in the industry.

We engineer the best technologies and foster superior customer relationships, enabling our partners to thrive by delivering similar successful – and lasting – relationships to investors. First Rate gives financial firms peace of mind by delivering consistent and accurate results designed to meet the specific needs of their business – and their investors.


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Media Contact

Emilie TraxlerFirst Rate, Inc, 1 817.525.1893,

SOURCE First Rate, Inc.

Ida M. Morgan